Actuent
adidas.com

Adidas

Adidas is a global sports brand offering footwear, apparel, and accessories. The homepage showcases the latest collections, special offers, and brand stories, with easy navigation to categories such as Men, Women, Kids, and Sports. Dynamic banners highlight new releases and seasonal promotions, while a prominent search bar allows users to find products quickly. The site also includes a 1x1 tracking pixel for analytics and performance monitoring. Overall, the site delivers a streamlined shopping experience with clear product displays, filtering options, and a smooth checkout flow.

40
Not agent-ready yet
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ○ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:
+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for adidas.com
Made from what Actuent already knows. Edit it, then publish it at https://adidas.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "adidas.com",
  "name": "Adidas",
  "language": "en",
  "pages": {
    "/": {
      "title": "Adidas",
      "content": "Adidas is a global sports brand offering footwear, apparel, and accessories. The homepage showcases the latest collections, special offers, and brand stories, with easy navigation to categories such as Men, Women, Kids, and Sports. Dynamic banners highlight new releases and seasonal promotions, while a prominent search bar allows users to find products quickly. The site also includes a 1x1 tracking pixel for analytics and performance monitoring. Overall, the site delivers a streamlined shopping experience with clear product displays, filtering options, and a smooth checkout flow."
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search Products",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "product"
      ],
      "description": "Search for products by keyword"
    },
    {
      "id": "view_product",
      "name": "View Product",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "view",
        "product"
      ],
      "description": "View details of a selected product"
    },
    {
      "id": "add_to_cart",
      "name": "Add to Cart",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "add",
        "cart"
      ],
      "description": "Add a product to the shopping cart"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Adidas",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Adidas",
  "url": "https://adidas.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search Products
Search for products by keyword
searchproduct
View Product
View details of a selected product
viewproduct
Add to Cart
Add a product to the shopping cart
addcart

For AI agents

Get this site as structured JSON:
GET https://api.actuent.ai/api/search?q=adidas.com
Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp
Last updated 25 Sep 2026

Is this your site?

Claim adidas.com to edit what AI agents see, make your actions executable, and show your score:
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Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.