Actuent
aetna.com

Aetna

Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.

55
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for aetna.com
Made from what Actuent already knows. Edit it, then publish it at https://aetna.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "aetna.com",
  "name": "Aetna",
  "language": "en",
  "pages": {
    "/": {
      "title": "Health Insurance Plans | Aetna",
      "content": "Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here."
    },
    "/about-us.html": {
      "title": "About Us & Company Information Aetna",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and b"
    },
    "/services.html": {
      "title": "Employee Wellness Programs & Services for Employers Aetna",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and b"
    },
    "/medicare/contact-us.html": {
      "title": "Contact Aetna Medicare: Find Medicare Plans Aetna Medicare",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or without drugs. Prescrip"
    },
    "/faqs-health-insurance.html": {
      "title": "Health Insurance FAQs Aetna",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and b"
    },
    "/about-us/contact-aetna.html": {
      "title": "Contact Aetna",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and b"
    },
    "/medicare/compare-plans-enroll.html": {
      "title": "Find and shop Aetna Medicare plans Aetna Medicare",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or without drugs. Prescrip"
    },
    "/medicare/contact-member-services.html": {
      "title": "Contact Aetna Medicare Member Services Aetna Medicare",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or without drugs. Prescrip"
    },
    "/individuals-families/medicare-plans.html": {
      "title": "Medicare plans and information",
      "content": "Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and b"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search Aetna"
    },
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "call",
      "name": "Call",
      "input": {
        "type": "none",
        "required": false
      },
      "intent": [
        "call",
        "phone",
        "telephone"
      ],
      "description": "Call 1-866-353-9802"
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Aetna",
  "url": "https://aetna.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search the site
Search Aetna
searchfindlook up
Shop products
Browse and buy products
shopbuyproductsstorecatalog
Contact
Get in touch with the site owner
contactget in touchemailmessagesupport
Call
Call 1-866-353-9802
callphonetelephone

Pages

Health Insurance Plans | Aetna /
Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.
About Us & Company Information Aetna /about-us.html
Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical pr
Employee Wellness Programs & Services for Employers Aetna /services.html
Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical pr
Contact Aetna Medicare: Find Medicare Plans Aetna Medicare /medicare/contact-us.html
Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or wit
Health Insurance FAQs Aetna /faqs-health-insurance.html
Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical pr
Contact Aetna /about-us/contact-aetna.html
Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical pr
Find and shop Aetna Medicare plans Aetna Medicare /medicare/compare-plans-enroll.html
Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or wit
Contact Aetna Medicare Member Services Aetna Medicare /medicare/contact-member-services.html
Skip to main content Aetna Medicare Medicaid More Aetna Back For producers For providers Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back For producers For providers Close Log in Log in Medicare Advantage Includes PPO, HMO, HMO-POS medical plans with or wit
Medicare plans and information /individuals-families/medicare-plans.html
Skip to main content Aetna Medicare Medicaid More Aetna Back Individuals and families Medical providers Agents and brokers Employers Dental providers Students International Close Explore site Explore site Aetna Medicare Medicaid More Aetna Back Individuals and families Medical pr

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Last updated 26 Sep 2026

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