amzn.com · Online shops
Amazon.com. Spend less. Smile more.
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.
40
Not agent-ready yet
Agent-readiness score out of 100
- ✓ Clear description of the site
- ○ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ○ Business details (address, hours, phone)
How to improve this score
Up to +60 points:
+15 · Several pages described
List your key pages (services, prices, about, contact) in the
List your key pages (services, prices, about, contact) in the
pages of your starter lawp.json, or link them from your homepage and sitemap.+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at
Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.+15 · Actions agents can execute
Give an action an
Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for amzn.com
Made from what Actuent already knows. Edit it, then publish it at
https://amzn.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "amzn.com",
"name": "Amazon.com. Spend less. Smile more.",
"language": "en",
"pages": {
"/": {
"title": "Amazon.com. Spend less. Smile more.",
"content": "Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more."
}
},
"actions": [
{
"id": "search",
"name": "Search the site",
"input": {
"type": "text",
"required": true
},
"intent": [
"search",
"find",
"look up"
],
"description": "Search Amazon.com. Spend less. Smile more."
},
{
"id": "shop",
"name": "Shop products",
"input": {
"type": "text",
"required": false
},
"intent": [
"shop",
"buy",
"products",
"store",
"catalog"
],
"description": "Browse and buy products"
},
{
"id": "sign_in",
"name": "Sign in",
"input": {
"type": "text",
"required": false
},
"intent": [
"sign in",
"log in",
"login",
"account"
],
"description": "Log in to an account"
},
{
"id": "view_cart",
"name": "View cart",
"input": {
"type": "text",
"required": false
},
"intent": [
"cart",
"basket",
"checkout",
"order"
],
"description": "See the shopping cart and check out"
},
{
"id": "contact",
"name": "Contact",
"description": "Send a message to Amazon.com. Spend less. Smile more.",
"intent": [
"contact",
"message",
"email",
"get in touch"
],
"input": {
"type": "object",
"required": true,
"fields": [
{
"name": "name",
"type": "string",
"required": true
},
{
"name": "email",
"type": "email",
"required": true
},
{
"name": "message",
"type": "string",
"required": true
}
]
}
}
]
}Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Amazon.com. Spend less. Smile more.",
"url": "https://amzn.com",
"telephone": "+00 0000 0000",
"priceRange": "€€",
"address": {
"@type": "PostalAddress",
"streetAddress": "Street 1",
"postalCode": "0000",
"addressLocality": "City",
"addressCountry": "DK"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>What AI agents can do here
Search the site
Search Amazon.com. Spend less. Smile more.
searchfindlook upShop products
Browse and buy products
shopbuyproductsstorecatalogSign in
Log in to an account
sign inlog inloginaccountView cart
See the shopping cart and check out
cartbasketcheckoutorderAI bot access
robots.txt blocks 15 AI bots from the whole site:
- ✕ GPTBot OpenAI (training)
- ✕ OAI-SearchBot ChatGPT search
- ✕ ChatGPT-User ChatGPT (browsing for a user)
- ✕ ClaudeBot Anthropic (training)
- ✕ Claude-SearchBot Claude search
- ✕ Claude-User Claude (browsing for a user)
- ✕ PerplexityBot Perplexity search
- ✕ Perplexity-User Perplexity (browsing for a user)
- ✕ Google-Extended Google Gemini (training)
- ✕ meta-externalagent Meta AI
- ✕ CCBot Common Crawl (used by many AI models)
- ✕ Bytespider ByteDance
- ✕ cohere-ai Cohere
- ✕ DuckAssistBot DuckDuckGo AI answers
- ✕ MistralAI-User Mistral Le Chat
8 of these fetch pages when someone asks an AI assistant about you. Blocking them means assistants can't read your site for customers.
Let them in (add to robots.txt)
These lines allow the search and assistant bots while leaving training bots blocked. Put them above any
User-agent: * group.User-agent: OAI-SearchBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: Claude-SearchBot
Allow: /
User-agent: Claude-User
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Perplexity-User
Allow: /
User-agent: DuckAssistBot
Allow: /
User-agent: MistralAI-User
Allow: /Compared with similar sites
#6 of 6 online shops on Actuent
The Digital Commerce AI Company commercetools.com70/100Away: Built for modern travel awaytravel.com70/100D2L d2l.com70/100Chatty chatty.net60/100Chacos chacos.com55/100
What they have that Amazon.com. Spend less. Smile more. doesn't: business details (address, hours, phone) (5 of 5), several pages described (4 of 5).
For AI agents
Get this site as structured JSON:
GET https://api.actuent.ai/api/search?q=amzn.com
Or connect Actuent to ChatGPT or Claude:
https://agents.actuent.ai/api/mcpLast updated 26 Sep 2026
Is this your site?
Claim amzn.com to edit what AI agents see, make your actions executable, and show your score:
Show your score:
<script src="https://api.actuent.ai/badge.js" data-domain="amzn.com" async></script> or the image https://api.actuent.ai/badge.svg?domain=amzn.com&style=cardActuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.
