Actuent
asos.com

ASOS

ASOS’s homepage showcases a vibrant summer collection with a large hero image and quick links to shop women’s and men’s apparel. Promotional tiles highlight a first‑time customer discount, the ASOS app for exclusive deals, unlimited next‑day delivery via ASOS Premier, and a hassle‑free returns policy. The site also spotlights major brands such as adidas, Mango, ASOS Design, and Topshop, with separate sections for women’s and men’s brands. A final call‑to‑action invites users to explore all available brands.

40
Not agent-ready yet
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ○ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:
+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for asos.com
Made from what Actuent already knows. Edit it, then publish it at https://asos.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "asos.com",
  "name": "ASOS",
  "language": "en",
  "pages": {
    "/": {
      "title": "ASOS Home – Fashion for Women, Men, and Brands",
      "content": "ASOS’s homepage showcases a vibrant summer collection with a large hero image and quick links to shop women’s and men’s apparel. Promotional tiles highlight a first‑time customer discount, the ASOS app for exclusive deals, unlimited next‑day delivery via ASOS Premier, and a hassle‑free returns policy. The site also spotlights major brands such as adidas, Mango, ASOS Design, and Topshop, with separate sections for women’s and men’s brands. A final call‑to‑action invites users to explore all available brands."
    }
  },
  "actions": [
    {
      "id": "shop_women",
      "name": "Shop Women’s Collection",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "women",
        "women's fashion",
        "dresses",
        "tops",
        "jeans",
        "accessories",
        "women's clothing",
        "women's apparel"
      ],
      "description": "Navigate to the women’s fashion catalogue."
    },
    {
      "id": "shop_men",
      "name": "Shop Men’s Collection",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "men",
        "men's fashion",
        "shirts",
        "trousers",
        "jackets",
        "men's clothing",
        "men's apparel"
      ],
      "description": "Navigate to the men’s fashion catalogue."
    },
    {
      "id": "first_timer_discount",
      "name": "Get First‑Timer Discount",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "discount",
        "first‑time",
        "new customer",
        "promo",
        "coupon",
        "new user",
        "sign up discount"
      ],
      "description": "Offer a discount for new customers signing up."
    },
    {
      "id": "download_app",
      "name": "Download ASOS App",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "app",
        "mobile",
        "download",
        "exclusive discounts",
        "latest drops",
        "mobile app"
      ],
      "description": "Direct users to the ASOS mobile app download page."
    },
    {
      "id": "premier_delivery",
      "name": "Get Unlimited Next‑Day Delivery",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "premier",
        "next‑day delivery",
        "free shipping",
        "delivery",
        "express delivery",
        "shipping"
      ],
      "description": "Promote ASOS Premier’s free next‑day delivery service."
    },
    {
      "id": "easy_returns",
      "name": "Easy and Fast Returns",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "returns",
        "return policy",
        "return",
        "refund",
        "exchange",
        "return shipping"
      ],
      "description": "Explain the return policy and how to initiate a return."
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to ASOS",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ASOS",
  "url": "https://asos.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Shop Women’s Collection
Navigate to the women’s fashion catalogue.
womenwomen's fashiondressestopsjeansaccessories
Shop Men’s Collection
Navigate to the men’s fashion catalogue.
menmen's fashionshirtstrousersjacketsmen's clothing
Get First‑Timer Discount
Offer a discount for new customers signing up.
discountfirst‑timenew customerpromocouponnew user
Download ASOS App
Direct users to the ASOS mobile app download page.
appmobiledownloadexclusive discountslatest dropsmobile app
Get Unlimited Next‑Day Delivery
Promote ASOS Premier’s free next‑day delivery service.
premiernext‑day deliveryfree shippingdeliveryexpress deliveryshipping
Easy and Fast Returns
Explain the return policy and how to initiate a return.
returnsreturn policyreturnrefundexchangereturn shipping

For AI agents

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Last updated 16 Sep 2026

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