Backlinko (backlinko.com) — AI agent profile

45

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
○ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +55 points:

+10 · 3 or more actions
Most businesses have at least three: contact, book or order, and view prices.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for backlinko.com

Made from what Actuent already knows. Edit it, then publish it at https://backlinko.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "backlinko.com",
  "name": "Backlinko",
  "language": "en",
  "pages": {
    "/": {
      "title": "Backlinko: SEO, Content Marketing, & Link Building Strategies",
      "content": "It&#x27;s time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies."
    },
    "/contact": {
      "title": "Get in touch with Backlinko",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/seo-team": {
      "title": "How to Build an AI-Ready SEO Team in 2026: A Complete Guide",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/seo-pricing": {
      "title": "SEO Pricing: How Much Does SEO Cost in 2026? (New Data)",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/seo-services": {
      "title": "14 SEO Services to Consider in 2026 (+ What to Avoid)",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/location-pages": {
      "title": "How to Build Location Pages That Rank, Convert, and Get Cited",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/about-backlinko": {
      "title": "About Backlinko",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/semrush-pricing": {
      "title": "Semrush Pricing: How to Choose the Right Plan in 2026",
      "content": "Articles Articles Popular AI Search SEO Fundamentals Content Marketing Link Building Marketing AI Search Strategy Win LLM mentions with the Seen and Trusted Framework. LLM Seeding: A New AI Search Strategy For marketers who want their brand cited by AI tools. Generative Engine Optimization (GEO) For"
    },
    "/terms-of-service": {
      "title": "Terms of Service",
      "content": "Skip to content Your browser or operating system is out of date and Semrush might not be displayed correctly. Please update your browser or operating system. Product Pricing Solutions Resources Enterprise Log In Start for free Get started Semrush One Enterprise Semrush MCP Semrush API Our data Book "
    }
  },
  "actions": [
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "subscribe",
      "name": "Subscribe",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "subscribe",
        "newsletter",
        "updates"
      ],
      "description": "Subscribe to the newsletter or updates"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Backlinko",
  "url": "https://backlinko.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

Subscribe

Subscribe to the newsletter or updates

subscribenewsletterupdates

Backlinko: SEO, Content Marketing, & Link Building Strategies /

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

Get in touch with Backlinko /contact