Actuent
buffer.com

Buffer: All-you-need social media toolkit for small businesses

Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

55
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for buffer.com
Made from what Actuent already knows. Edit it, then publish it at https://buffer.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "buffer.com",
  "name": "Buffer: All-you-need social media toolkit for small businesses",
  "language": "en",
  "pages": {
    "/": {
      "title": "Buffer: Social media management for everyone",
      "content": "Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more."
    },
    "/about": {
      "title": "Buffer About Us",
      "content": "Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Collaborate Work togeth"
    },
    "/pricing": {
      "title": "Pricing Buffer",
      "content": "Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Collaborate Work togeth"
    },
    "/es/about": {
      "title": "Buffer Quiénes somos",
      "content": "Navegación principal Buffer Funciones Funciones de Buffer Create Crea tu propia biblioteca de ideas de contenido Publish Planifica y programa tus publicaciones en todas tus redes sociales Insights New Entiende tu rendimiento y qué publicar a continuación Community Interactúa fácilmente con tu comuni"
    },
    "/transparent-pricing": {
      "title": "Transparent Pricing Buffer",
      "content": "Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Collaborate Work togeth"
    },
    "/social-media-terms/tiktok-shop": {
      "title": "What is TikTok Shop?",
      "content": "Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Collaborate Work togeth"
    }
  },
  "actions": [
    {
      "id": "view_pricing",
      "name": "View pricing",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "pricing",
        "prices",
        "plans",
        "cost",
        "how much"
      ],
      "description": "See plans and prices"
    },
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started"
      ],
      "description": "Create an account"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Buffer: All-you-need social media toolkit for small businesses",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Buffer: All-you-need social media toolkit for small businesses",
  "url": "https://buffer.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

View pricing
See plans and prices
pricingpricesplanscosthow much
Sign up
Create an account
sign upregisterjoincreate accountget started
Sign in
Log in to an account
sign inlog inloginaccount
Get help
Help centre, FAQs and support
helpsupportfaqcustomer service

Pages

Buffer: Social media management for everyone /
Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
Buffer About Us /about
Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Col
Pricing Buffer /pricing
Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Col
Buffer Quiénes somos /es/about
Navegación principal Buffer Funciones Funciones de Buffer Create Crea tu propia biblioteca de ideas de contenido Publish Planifica y programa tus publicaciones en todas tus redes sociales Insights New Entiende tu rendimiento y qué publicar a continuación Community Interactúa fáci
Transparent Pricing Buffer /transparent-pricing
Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Col
What is TikTok Shop? /social-media-terms/tiktok-shop
Top navigation Buffer Features Buffer& x27;s features Create Build your own library of content ideas Publish Plan and schedule your content across social media platforms Insights New Understand your performance and what to post next Community Easily engage with your community Col

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Last updated 26 Sep 2026

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