Business Insider (businessinsider.com) — AI agent profile

55

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +45 points:

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for businessinsider.com

Made from what Actuent already knows. Edit it, then publish it at https://businessinsider.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "businessinsider.com",
  "name": "Business Insider",
  "language": "en",
  "pages": {
    "/": {
      "title": "Business Insider - Latest News in Tech, Markets, Economy & Innovation",
      "content": "Business Insider’s front page highlights the latest in AI, tech, and culture. Stories include a speculative AI apocalypse, a 23‑year‑old AI startup founder, MrBeast’s new ‘Beast Band’ trademark, the rise of AI app stores, a global poll on AI anxiety, and President Trump’s proposed AI rebrand. The site also offers in‑depth business analysis and AI‑focused coverage."
    },
    "/countries-birth-rates-ranked": {
      "title": "The Countries With the Highest and Lowest Birth Rates, Ranked - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/best-hot-dog-brand-store-bought": {
      "title": "Review: Best Hot Dog Brand for a July 4 Cookout - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/amazon-best-worst-products-2019-5": {
      "title": "21 Products You Should Buy on Amazon and 22 More You Should Skip - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/cities-to-visit-in-poland-2019-10": {
      "title": "What to Do in Poland's 3 Cities Warsaw, Krakow, and Poznan - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/trump-irish-whiskey-tariffs-2026-9": {
      "title": "Ireland Cheers As Trump Says He Will Remove Tariffs on Irish Whiskey - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/stores-that-dont-exist-anymore-2018-8": {
      "title": "Dozens of Retail Chains You Once Loved That Don't Exist Anymore - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/booking-ceo-ai-human-cost-employment-2026-8": {
      "title": "Booking's CEO: AI Will Have a 'Human Cost' on Employment - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    },
    "/microsoft-surface-book-screen-flickering-2015-10": {
      "title": "Microsoft Surface Book Screen Flickering - Business Insider",
      "content": "Business Insider Subscribe Account icon Account icon Search Business Strategy Economy Finance Retail Advertising Careers Law Media Real Estate Small Business The Better Work Project Personal Finance Tech Science AI Enterprise Transportation Startups Innovation Markets News Stocks Indices Commodities"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search Articles",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "k1",
        "k2"
      ],
      "description": "Search Business Insider for articles by keyword"
    },
    {
      "id": "open",
      "name": "Open Article",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "k3"
      ],
      "description": "Open a specific article by URL"
    },
    {
      "id": "subscribe",
      "name": "Subscribe to Newsletter",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "k4"
      ],
      "description": "Subscribe to Business Insider’s email newsletter"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Business Insider",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Insider",
  "url": "https://businessinsider.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Search Articles

Search Business Insider for articles by keyword

k1k2

Open Article

Open a specific article by URL

k3

Subscribe to Newsletter

Subscribe to Business Insider’s email newsletter

k4

Business Insider - Latest News in Tech, Markets, Economy & Innovation /

Business Insider’s front page highlights the latest in AI, tech, and culture. Stories include a speculative AI apocalypse, a 23‑year‑old AI startup founder, MrBeast’s new ‘Beast Band’ trademark, the rise of AI app stores, a global poll on AI anxiety, and President Trump’s propose

The Countries With the Highest and Lowest Birth Rates, Ranked - Business Insider /countries-birth-rates-ranked