Actuent
buttondown.com

Buttondown

Buttondown is the last email platform you'll migrate to. We're focused on your success, not on bleeding you dry.

55
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for buttondown.com
Made from what Actuent already knows. Edit it, then publish it at https://buttondown.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "buttondown.com",
  "name": "Buttondown",
  "language": "en",
  "pages": {
    "/": {
      "title": "Buttondown — Newsletter software for people like you",
      "content": "Buttondown is the last email platform you'll migrate to. We're focused on your success, not on bleeding you dry."
    },
    "/ghost": {
      "title": "Ghost",
      "content": "Ghost"
    },
    "/beehiiv": {
      "title": "beehiiv",
      "content": "beehiiv"
    },
    "/substack": {
      "title": "Substack",
      "content": "Substack"
    },
    "/mailchimp": {
      "title": "Mailchimp",
      "content": "Mailchimp"
    },
    "/convertkit": {
      "title": "ConvertKit / Kit",
      "content": "ConvertKit / Kit"
    },
    "/mailerlite": {
      "title": "MailerLite",
      "content": "MailerLite"
    },
    "/importing-your-data": {
      "title": "And many more",
      "content": "And many more"
    }
  },
  "actions": [
    {
      "id": "book",
      "name": "Book",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "book",
        "booking",
        "reserve",
        "appointment",
        "schedule"
      ],
      "description": "Book an appointment, table or reservation"
    },
    {
      "id": "view_pricing",
      "name": "View pricing",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "pricing",
        "prices",
        "plans",
        "cost",
        "how much"
      ],
      "description": "See plans and prices"
    },
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started"
      ],
      "description": "Create an account"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "email",
        "get in touch",
        "message"
      ],
      "description": "Email support@buttondown.com\\"
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Buttondown",
  "url": "https://buttondown.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Book
Book an appointment, table or reservation
bookbookingreserveappointmentschedule
View pricing
See plans and prices
pricingpricesplanscosthow much
Sign up
Create an account
sign upregisterjoincreate accountget started
Sign in
Log in to an account
sign inlog inloginaccount
Get help
Help centre, FAQs and support
helpsupportfaqcustomer service
Contact
Email support@buttondown.com\
contactemailget in touchmessage

Pages

Buttondown — Newsletter software for people like you /
Buttondown is the last email platform you&#x27;ll migrate to. We&#x27;re focused on your success, not on bleeding you dry.
Ghost /ghost
Ghost
beehiiv /beehiiv
beehiiv
Substack /substack
Substack
Mailchimp /mailchimp
Mailchimp
ConvertKit / Kit /convertkit
ConvertKit / Kit
MailerLite /mailerlite
MailerLite
And many more /importing-your-data
And many more

For AI agents

Get this site as structured JSON:
GET https://api.actuent.ai/api/search?q=buttondown.com
Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp
Last updated 27 Sep 2026

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