Coursera
Coursera is a global online learning platform that partners with top universities and companies to offer courses, certificates, and degree programs. Users can explore a wide range of subjects—from AI and data science to business and humanities—through free and paid options. The site provides dedicated sections for individuals, businesses, universities, and governments, and features a streamlined sign‑up and login process. Key highlights include AI courses from Google, OpenAI, Anthropic, and IBM, as well as business training for teams. Coursera emphasizes flexible, career‑focused learning and offers tools for career advancement, skill development, and organizational training.
- ✓ Clear description of the site
- ○ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ○ Business details (address, hours, phone)
How to improve this score
List your key pages (services, prices, about, contact) in the
pages of your starter lawp.json, or link them from your homepage and sitemap.Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for coursera.org
https://coursera.org/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "coursera.org",
"name": "Coursera",
"language": "en",
"pages": {
"/": {
"title": "Coursera | Online Courses & Credentials From Top Educators. Join for Free",
"content": "Coursera is a global online learning platform that partners with top universities and companies to offer courses, certificates, and degree programs. Users can explore a wide range of subjects—from AI and data science to business and humanities—through free and paid options. The site provides dedicated sections for individuals, businesses, universities, and governments, and features a streamlined sign‑up and login process. Key highlights include AI courses from Google, OpenAI, Anthropic, and IBM, as well as business training for teams. Coursera emphasizes flexible, career‑focused learning and offers tools for career advancement, skill development, and organizational training."
}
},
"actions": [
{
"id": "explore-courses",
"name": "Explore Courses",
"input": {
"type": "text",
"required": false
},
"intent": [
"search",
"browse",
"learn"
],
"description": "Browse available courses and specializations"
},
{
"id": "login",
"name": "Log In",
"input": {
"type": "text",
"required": false
},
"intent": [
"authenticate",
"access",
"account"
],
"description": "Access your Coursera account"
},
{
"id": "signup",
"name": "Join for Free",
"input": {
"type": "text",
"required": false
},
"intent": [
"register",
"signup",
"create_account"
],
"description": "Create a new Coursera account"
},
{
"id": "business",
"name": "Try Coursera for Business",
"input": {
"type": "text",
"required": false
},
"intent": [
"business",
"training",
"enterprise"
],
"description": "Explore business training solutions"
},
{
"id": "contact",
"name": "Contact",
"description": "Send a message to Coursera",
"intent": [
"contact",
"message",
"email",
"get in touch"
],
"input": {
"type": "object",
"required": true,
"fields": [
{
"name": "name",
"type": "string",
"required": true
},
{
"name": "email",
"type": "email",
"required": true
},
{
"name": "message",
"type": "string",
"required": true
}
]
}
}
]
}Starter schema.org snippet
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Coursera",
"url": "https://coursera.org",
"telephone": "+00 0000 0000",
"priceRange": "€€",
"address": {
"@type": "PostalAddress",
"streetAddress": "Street 1",
"postalCode": "0000",
"addressLocality": "City",
"addressCountry": "DK"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>What AI agents can do here
AI bot access
- ✕ meta-externalagent Meta AI
Let them in (add to robots.txt)
User-agent: * group.User-agent: meta-externalagent
Allow: /Compared with similar sites
For AI agents
GET https://api.actuent.ai/api/search?q=coursera.org
https://agents.actuent.ai/api/mcpIs this your site?
<script src="https://api.actuent.ai/badge.js" data-domain="coursera.org" async></script> or the image https://api.actuent.ai/badge.svg?domain=coursera.org&style=cardActuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.
