Automate your commerce operations

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      "title": "Automate your commerce operations | Dema",
      "content": "Connect every commercial signal in real time, turn it into trustworthy intelligence, and build commerce agents, apps, and analysis that drive profitable growth."
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    "/apps": {
      "title": "Apps",
      "content": "Working applications built by describing the workflow: planners, review queues and operating tools on live modeled commercial data, shared with the team."
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    "/chat": {
      "title": "Chat",
      "content": "Ask commercial questions in plain language and get answers from live modeled data through one semantic layer with team-defined metrics."
    },
    "/agents": {
      "title": "Agents",
      "content": "Automated workflows described in plain language: scheduled reports, keyword exclusions, sheet syncs, feed segments. They run on live data and execute in connected systems with approval."
    },
    "/integrations": {
      "title": "Integrations",
      "content": "Ad platforms, e-commerce platforms, POS, ERP and warehouse connections."
    },
    "/causal-attribution": {
      "title": "Causal Attribution",
      "content": "Causal factor attribution: explicit weights applied to ad platform and MTA claims, derived from incrementality experiments, set per channel, funnel stage and market. Reported on contribution margin and new customers, not revenue."
    },
    "/self-serve-analytics": {
      "title": "Retail Analytics (self-serve)",
      "content": "Explore any metric, dimension or time frame with real-time profitability built in. No SQL."
    },
    "/agentic-data-platform": {
      "title": "Agentic Data Platform",
      "content": "The underlying platform: unified commercial data model, agents, and the governance layer they run inside."
    },
    "/incrementality-testing": {
      "title": "Incrementality Testing",
      "content": "Geo-based experiments that measure what spend actually caused. Results calibrate both the marketing mix model and the causal attribution weights."
    },
    "/marketing-mix-modeling": {
      "title": "Marketing Mix Modeling",
      "content": "Continuous cookieless measurement of the whole mix from aggregate data, with response curves and an optimiser that runs on contribution margin."
    },
    "/product-feed-management": {
      "title": "Product Feed Management",
      "content": "Segment and prioritise the product feed on profit, so higher-margin products receive more spend."
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      "description": "Send a message to Automate your commerce operations",
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