dunelm (dunelm.com) — AI agent profile

55

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +45 points:

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for dunelm.com

Made from what Actuent already knows. Edit it, then publish it at https://dunelm.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "dunelm.com",
  "name": "dunelm",
  "language": "en",
  "pages": {
    "/": {
      "title": "Dunelm | The UK&#x27;s Leading Home Furnishings Retailer",
      "content": "Welcome to Dunelm, the UK&#x27;s leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm."
    },
    "/product/log-store-1000123504": {
      "title": "Log Store Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/tapas-book-1000216811": {
      "title": "Tapas Book Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/sustain-book-1000268654": {
      "title": "Sustain Book Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/kilner-cheese-store-1000268131": {
      "title": "Kilner Cheese Store Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/working-hours-plaque-1000240117": {
      "title": "Working Hours Plaque Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/inaluxe-shipping-news-rug-1000096079": {
      "title": "product/inaluxe-shipping-news-rug-1000096079",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/price-kensington-2-cup-teapot-1000263563": {
      "title": "Price & Kensington 2 Cup Teapot Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    },
    "/product/price-kensington-6-cup-teapot-1000263564": {
      "title": "Price & Kensington 6 Cup Teapot Dunelm",
      "content": "Skip to Content Track Order Store Finder Contact Us Returns Open Menu Close Menu Homepage Homepage Clear Search Search Favourites My Account Basket Offers & Savings Christmas Autumn Furniture & Beds Bedding Home Decor Curtains Blinds Lighting Rugs Kitchen & Utility Bath Decorating & DIY Storage Kids"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search dunelm"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "view_cart",
      "name": "View cart",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "cart",
        "basket",
        "checkout",
        "order"
      ],
      "description": "See the shopping cart and check out"
    },
    {
      "id": "track_order",
      "name": "Track order",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "track order",
        "order status",
        "delivery",
        "shipping"
      ],
      "description": "Check the status of an order"
    },
    {
      "id": "find_store",
      "name": "Find a store",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "store locator",
        "find a store",
        "locations",
        "near me"
      ],
      "description": "Find a physical store or location"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "dunelm",
  "url": "https://dunelm.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Search the site

Search dunelm

searchfindlook up

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

View cart

See the shopping cart and check out

cartbasketcheckoutorder

Track order

Check the status of an order

track orderorder statusdeliveryshipping

Find a store

Find a physical store or location

store locatorfind a storelocationsnear me

Get help

Help centre, FAQs and support

helpsupportfaqcustomer service

Dunelm | The UK's Leading Home Furnishings Retailer /

Welcome to Dunelm, the UK's leading home furnishing retailer. Shop for bedding, curtains, furniture, beds and mattresses today at Dunelm.

Log Store Dunelm /product/log-store-1000123504