ecb.co.uk · Online shops

England and Wales Cricket Board (ECB)

The England and Wales Cricket Board is the governing body for cricket across England and Wales, from the grassroots game up to the England teams

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
○ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +70 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+10 · 3 or more actions
Most businesses have at least three: contact, book or order, and view prices.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for ecb.co.uk

Made from what Actuent already knows. Edit it, then publish it at https://ecb.co.uk/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "ecb.co.uk",
  "name": "England and Wales Cricket Board (ECB)",
  "language": "en",
  "pages": {
    "/": {
      "title": "England and Wales Cricket Board (ECB) - The Official Website of the ECB",
      "content": "The England and Wales Cricket Board is the governing body for cricket across England and Wales, from the grassroots game up to the England teams"
    }
  },
  "actions": [
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "careers",
      "name": "View jobs",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "careers",
        "jobs",
        "hiring",
        "work with us"
      ],
      "description": "See open positions"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to England and Wales Cricket Board (ECB)",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "England and Wales Cricket Board (ECB)",
  "url": "https://ecb.co.uk",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Shop products

Browse and buy products

shopbuyproductsstorecatalog

View jobs

See open positions

careersjobshiringwork with us

AI bot access

✓ No robots.txt, so AI crawlers and assistants can visit.

Compared with similar sites

#6 of 6 online shops on Actuent

The Digital Commerce AI Company commercetools.com70/100 Away: Built for modern travel awaytravel.com70/100 D2L d2l.com70/100 Chatty chatty.net60/100 Evendo evendo.com55/100

What they have that England and Wales Cricket Board (ECB) doesn't: business details (address, hours, phone) (5 of 5), several pages described (4 of 5), 3 or more actions (4 of 5).

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=ecb.co.uk

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 27 Sep 2026

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