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etrade.com · Finance

E*TRADE

Trading & Investing keyboard\ arrow\ down Accounts Find an account type for virtually every financial goal. BrokerageBankingRetirement More Accounts arrow\ forward Platforms Discover powerful platforms that adapt to how you trade. E TRADE Platform For aspiring and experienced investorsPower E TRADE Platform For active and advanced tradersDemos Products StocksOptionsMutual FundsETFsFuturesBondsCryp

55
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for etrade.com
Made from what Actuent already knows. Edit it, then publish it at https://etrade.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "etrade.com",
  "name": "E*TRADE",
  "language": "en",
  "pages": {
    "/": {
      "title": "E*TRADE | Investing, Trading & Retirement",
      "content": "Trading & Investing keyboard\\ arrow\\ down Accounts Find an account type for virtually every financial goal. BrokerageBankingRetirement More Accounts arrow\\ forward Platforms Discover powerful platforms that adapt to how you trade. E TRADE Platform For aspiring and experienced investorsPower E TRADE Platform For active and advanced tradersDemos Products StocksOptionsMutual FundsETFsFuturesBondsCryp"
    },
    "/about": {
      "title": "Page Not Found",
      "content": "Page not found Skip to content Log onView Stock Plans Customer Service & Support keyboard\\ arrow\\ down Customer Service & Support Contact UsFAQsForms and Applications Trading & Investing keyboard\\ arrow\\ down Accounts Find an account type for virtually every financial goal. BrokerageBankingRetiremen"
    },
    "/contact": {
      "title": "URL Source: https://etrade.com/contact",
      "content": "Skip to content Banking Stock Plans Contact us Account TypesExpand Account Types keyboard\\ arrow\\ down Overview Brokerage Retirement Core Portfolios Managed Portfolios Small Business Bank Investment ChoicesExpand Investment Choices keyboard\\ arrow\\ down Overview Stocks Options Mutual Funds ETFs Futu"
    },
    "/pricing": {
      "title": "E*TRADE Rates and Fees | Open an Account | E*TRADE",
      "content": "Pricing and Rates We don’t believe in holding back on information. Especially on pricing. Get the answers you’re looking for. Trading fees and commissions See detailed pricing for product-specific fees like OTC, broker-assisted, and direct orders below. Morgan Stanley Private Bank, National Associat"
    }
  },
  "actions": [
    {
      "id": "view_pricing",
      "name": "View pricing",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "pricing",
        "prices",
        "plans",
        "cost",
        "how much"
      ],
      "description": "See plans and prices"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    },
    {
      "id": "call",
      "name": "Call",
      "input": {
        "type": "none",
        "required": false
      },
      "intent": [
        "call",
        "phone",
        "telephone"
      ],
      "description": "Call 800-387-2331)"
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "E*TRADE",
  "url": "https://etrade.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

View pricing
See plans and prices
pricingpricesplanscosthow much
Contact
Get in touch with the site owner
contactget in touchemailmessagesupport
Sign in
Log in to an account
sign inlog inloginaccount
Get help
Help centre, FAQs and support
helpsupportfaqcustomer service
Call
Call 800-387-2331)
callphonetelephone

Pages

E*TRADE | Investing, Trading & Retirement /
Trading & Investing keyboard\ arrow\ down Accounts Find an account type for virtually every financial goal. BrokerageBankingRetirement More Accounts arrow\ forward Platforms Discover powerful platforms that adapt to how you trade. E TRADE Platform For aspiring and experienced inv
Page Not Found /about
Page not found Skip to content Log onView Stock Plans Customer Service & Support keyboard\ arrow\ down Customer Service & Support Contact UsFAQsForms and Applications Trading & Investing keyboard\ arrow\ down Accounts Find an account type for virtually every financial goal. Broke
URL Source: https://etrade.com/contact /contact
Skip to content Banking Stock Plans Contact us Account TypesExpand Account Types keyboard\ arrow\ down Overview Brokerage Retirement Core Portfolios Managed Portfolios Small Business Bank Investment ChoicesExpand Investment Choices keyboard\ arrow\ down Overview Stocks Options Mu
E*TRADE Rates and Fees | Open an Account | E*TRADE /pricing
Pricing and Rates We don’t believe in holding back on information. Especially on pricing. Get the answers you’re looking for. Trading fees and commissions See detailed pricing for product-specific fees like OTC, broker-assisted, and direct orders below. Morgan Stanley Private Ban

Compared with similar sites

#3 of 6 finance on Actuent
What they have that E*TRADE doesn't: business details (address, hours, phone) (5 of 5).

For AI agents

Get this site as structured JSON:
GET https://api.actuent.ai/api/search?q=etrade.com
Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp
Last updated 26 Sep 2026

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