Actuent
gfk.com

NIQ

We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.

40
Not agent-ready yet
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ○ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:
+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for gfk.com
Made from what Actuent already knows. Edit it, then publish it at https://gfk.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "gfk.com",
  "name": "NIQ",
  "language": "en",
  "pages": {
    "/": {
      "title": "NIQ - The Full View™ of Consumer Intelligence",
      "content": "We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth."
    },
    "/contact": {
      "title": "Contact NielsenIQ - NIQ",
      "content": "Solutions Industries Partner Network Insights AI at NIQ Careers About Choose Language Select your preferred language English Español Deutsch Français Italiano 普通话 Português Pусский 日本語 Contact Us Solutions NIQ Solutions that helps client understand what& 039;s happening, why, what to do next Solutio"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search NIQ"
    },
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "find_store",
      "name": "Find a store",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "store locator",
        "find a store",
        "locations",
        "near me"
      ],
      "description": "Find a physical store or location"
    },
    {
      "id": "careers",
      "name": "View jobs",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "careers",
        "jobs",
        "hiring",
        "work with us"
      ],
      "description": "See open positions"
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "NIQ",
  "url": "https://gfk.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search the site
Search NIQ
searchfindlook up
Shop products
Browse and buy products
shopbuyproductsstorecatalog
Contact
Get in touch with the site owner
contactget in touchemailmessagesupport
Sign in
Log in to an account
sign inlog inloginaccount
Find a store
Find a physical store or location
store locatorfind a storelocationsnear me
View jobs
See open positions
careersjobshiringwork with us

Pages

NIQ - The Full View™ of Consumer Intelligence /
We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Contact NielsenIQ - NIQ /contact
Solutions Industries Partner Network Insights AI at NIQ Careers About Choose Language Select your preferred language English Español Deutsch Français Italiano 普通话 Português Pусский 日本語 Contact Us Solutions NIQ Solutions that helps client understand what& 039;s happening, why, wha

For AI agents

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Last updated 26 Sep 2026

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