Actuent
ghost.org

Ghost - The Professional Publishing Platform

Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.

55
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for ghost.org
Made from what Actuent already knows. Edit it, then publish it at https://ghost.org/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "ghost.org",
  "name": "Ghost - The Professional Publishing Platform",
  "language": "en",
  "pages": {
    "/": {
      "title": "Ghost: The best open source blog & newsletter platform",
      "content": "Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more."
    },
    "/about": {
      "title": "About Ghost - The Open Source Publishing Platform",
      "content": "Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and tutorials Explore Re"
    },
    "/contact": {
      "title": "Contact Ghost Foundation",
      "content": "Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and tutorials Explore Re"
    },
    "/pricing": {
      "title": "Ghost(Pro) - Official managed hosting for Ghost",
      "content": "Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and tutorials Explore Re"
    },
    "/experts/spectral-web-services": {
      "title": "Spectral Web Services",
      "content": "Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and tutorials Explore Re"
    }
  },
  "actions": [
    {
      "id": "view_pricing",
      "name": "View pricing",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "pricing",
        "prices",
        "plans",
        "cost",
        "how much"
      ],
      "description": "See plans and prices"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started"
      ],
      "description": "Create an account"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Ghost - The Professional Publishing Platform",
  "url": "https://ghost.org",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

View pricing
See plans and prices
pricingpricesplanscosthow much
Contact
Get in touch with the site owner
contactget in touchemailmessagesupport
Sign up
Create an account
sign upregisterjoincreate accountget started
Sign in
Log in to an account
sign inlog inloginaccount
Get help
Help centre, FAQs and support
helpsupportfaqcustomer service

Pages

Ghost: The best open source blog & newsletter platform /
Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.
About Ghost - The Open Source Publishing Platform /about
Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and
Contact Ghost Foundation /contact
Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and
Ghost(Pro) - Official managed hosting for Ghost /pricing
Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and
Spectral Web Services /experts/spectral-web-services
Open menu Product For Creators YouTubers, bloggers, podcasters, musicians & artists For Publishers Writers, journalists, local news and new media outlets For Business Modern brands & companies with ambitious content marketing For Developers Source code, documentation, guides and

For AI agents

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Last updated 26 Sep 2026

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