guinness.com

The World of Guinness: Beers, Experiences & More

From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more.

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for guinness.com

Made from what Actuent already knows. Edit it, then publish it at https://guinness.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "guinness.com",
  "name": "The World of Guinness: Beers, Experiences & More",
  "language": "en",
  "pages": {
    "/": {
      "title": "The World of Guinness: Beers, Experiences & More | Guinness® EN",
      "content": "From our humble beginnings in 1759 to the present day. Visit Guinness to learn about our story, beers, innovation, sports partnerships, and much more."
    }
  },
  "actions": [
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started"
      ],
      "description": "Create an account"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The World of Guinness: Beers, Experiences & More",
  "url": "https://guinness.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Shop products

Browse and buy products

shopbuyproductsstorecatalog

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

Sign up

Create an account

sign upregisterjoincreate accountget started

Get help

Help centre, FAQs and support

helpsupportfaqcustomer service

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=guinness.com

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 26 Sep 2026

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Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.