Actuent
gusto.com

Gusto

Even with a complex team, we’ll get your people paid quickly—or even automatically. And we’ll file taxes, help with compliance, and identify tax credits that save you money.

45
Partly agent-ready
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ✓ Several pages described
  • ✓ Actions agents can take
  • ○ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +55 points:
+10 · 3 or more actions
Most businesses have at least three: contact, book or order, and view prices.
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for gusto.com
Made from what Actuent already knows. Edit it, then publish it at https://gusto.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "gusto.com",
  "name": "Gusto",
  "language": "en",
  "pages": {
    "/": {
      "title": "Gusto | Online HR Services: Payroll, Benefits and everything else",
      "content": "Even with a complex team, we’ll get your people paid quickly—or even automatically. And we’ll file taxes, help with compliance, and identify tax credits that save you money."
    },
    "/about": {
      "title": "What is Gusto? | Our Platform, Team, and Culture",
      "content": "About Gusto We’re making work meaningful for everyone, everywhere. Our small business platform helps businesses take care of their hardworking teams. Launched in 2012 as ZenPayroll, Gusto serves more than 500,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and "
    },
    "/contact": {
      "title": "Gusto Contact Information",
      "content": "Products Business types For accountants Resources Pricing See demo Create account Sign in See a demoGet in touch Products Business types For accountants Resources Pricing See a demoGet in touch Create free accountSign in Contact us We'd love to hear from you. We're available 6am - 6pm MST Mon-Fri fo"
    },
    "/pricing": {
      "title": "Gusto Pricing, Plans & Fees (2026) | How Much Does Gusto Cost?",
      "content": "For contractor-only businesses who haven't hired W-2 employees yet. LIMITED TIME OFFER 1 $35$0/mo plus$6/mo per person Top features: Domestic contractor payments 4 day pay Form 1099 creation and filings Does not include: Back-up withholding or other contractor withholding required by state agencies "
    }
  },
  "actions": [
    {
      "id": "view_pricing",
      "name": "View pricing",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "pricing",
        "prices",
        "plans",
        "cost",
        "how much"
      ],
      "description": "See plans and prices"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Gusto",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Gusto",
  "url": "https://gusto.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

View pricing
See plans and prices
pricingpricesplanscosthow much

Pages

Gusto | Online HR Services: Payroll, Benefits and everything else /
Even with a complex team, we’ll get your people paid quickly—or even automatically. And we’ll file taxes, help with compliance, and identify tax credits that save you money.
What is Gusto? | Our Platform, Team, and Culture /about
About Gusto We’re making work meaningful for everyone, everywhere. Our small business platform helps businesses take care of their hardworking teams. Launched in 2012 as ZenPayroll, Gusto serves more than 500,000 businesses nationwide. Each year we process tens of billions of dol
Gusto Contact Information /contact
Products Business types For accountants Resources Pricing See demo Create account Sign in See a demoGet in touch Products Business types For accountants Resources Pricing See a demoGet in touch Create free accountSign in Contact us We'd love to hear from you. We're available 6am
Gusto Pricing, Plans & Fees (2026) | How Much Does Gusto Cost? /pricing
For contractor-only businesses who haven't hired W-2 employees yet. LIMITED TIME OFFER 1 $35$0/mo plus$6/mo per person Top features: Domestic contractor payments 4 day pay Form 1099 creation and filings Does not include: Back-up withholding or other contractor withholding require

For AI agents

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Last updated 26 Sep 2026

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