HealthCare.gov (healthcare.gov) — AI agent profile

30

Not agent-ready yet

Agent-readiness score out of 100

○ Clear description of the site
✓ Several pages described
✓ Actions agents can take
○ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +70 points:

+15 · Clear description of the site
Add a meta description and a plain first paragraph that says what you do, where, and for whom.

+10 · 3 or more actions
Most businesses have at least three: contact, book or order, and view prices.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for healthcare.gov

Made from what Actuent already knows. Edit it, then publish it at https://healthcare.gov/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "healthcare.gov",
  "name": "HealthCare.gov",
  "language": "en",
  "pages": {
    "/": {
      "title": "Welcome to the Health Insurance Marketplace® | HealthCare.gov",
      "content": "Welcome to the Health Insurance Marketplace®. Official government website."
    },
    "/help": {
      "title": "HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/contact-us": {
      "title": "Contact us HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/shop-calculators-fte": {
      "title": "Full-time Equivalent (FTE) Employee Calculator HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/shop-privacy-act-statement": {
      "title": "Shop Privacy Act Statement HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/how-plans-set-your-premiums": {
      "title": "How Health Insurance Marketplace® Plans Set Your Premiums HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/comparing-plans-to-re-enroll": {
      "title": "Comparing plans to re-enroll HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/appeal-insurance-company-decision": {
      "title": "How to appeal an insurance company decision HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    },
    "/how-can-i-get-consumer-help-if-i-have-insurance": {
      "title": "How can I get consumer help if I have insurance? HealthCare.gov",
      "content": "Skip to main content An official website of the United States government Here& x27;s how you know Here& x27;s how you know Official websites use .gov A .gov website belongs to an official government organization in the United States. Secure .gov websites use HTTPS A lock ( ) or https:// means you& x"
    }
  },
  "actions": [
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started"
      ],
      "description": "Create an account"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to HealthCare.gov",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "HealthCare.gov",
  "url": "https://healthcare.gov",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

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Welcome to the Health Insurance Marketplace® | HealthCare.gov /

Welcome to the Health Insurance Marketplace®. Official government website.

HealthCare.gov /help