mac.com

Apple

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +45 points:

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for mac.com

Made from what Actuent already knows. Edit it, then publish it at https://mac.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "mac.com",
  "name": "Apple",
  "language": "en",
  "pages": {
    "/": {
      "title": "Mac - Apple",
      "content": "The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio."
    },
    "/about": {
      "title": "Mac - Apple",
      "content": "Apple Store Mac iPad iPhone Watch Vision AirPods TV & Home Entertainment Accessories Support 0 + Mac MacBook Neo MacBook Air MacBook Pro iMac Mac mini New Mac Studio New Compare Help Me Choose Displays Accessories Shop Mac Golden Gate Explore the lineup. All products Laptops Desktops Displays MacBoo"
    },
    "/contact": {
      "title": "Mac - Apple",
      "content": "Apple Store Mac iPad iPhone Watch Vision AirPods TV & Home Entertainment Accessories Support 0 + Mac MacBook Neo MacBook Air MacBook Pro iMac Mac mini New Mac Studio New Compare Help Me Choose Displays Accessories Shop Mac Golden Gate Explore the lineup. All products Laptops Desktops Displays MacBoo"
    },
    "/pricing": {
      "title": "Mac - Apple",
      "content": "Apple Store Mac iPad iPhone Watch Vision AirPods TV & Home Entertainment Accessories Support 0 + Mac MacBook Neo MacBook Air MacBook Pro iMac Mac mini New Mac Studio New Compare Help Me Choose Displays Accessories Shop Mac Golden Gate Explore the lineup. All products Laptops Desktops Displays MacBoo"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search Apple"
    },
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "track_order",
      "name": "Track order",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "track order",
        "order status",
        "delivery",
        "shipping"
      ],
      "description": "Check the status of an order"
    },
    {
      "id": "find_store",
      "name": "Find a store",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "store locator",
        "find a store",
        "locations",
        "near me"
      ],
      "description": "Find a physical store or location"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Apple",
  "url": "https://mac.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search the site

Search Apple

searchfindlook up

Shop products

Browse and buy products

shopbuyproductsstorecatalog

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

Track order

Check the status of an order

track orderorder statusdeliveryshipping

Find a store

Find a physical store or location

store locatorfind a storelocationsnear me

Get help

Help centre, FAQs and support

helpsupportfaqcustomer service

Pages

Mac - Apple /

The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, and Mac Studio.

Mac - Apple /about

Apple Store Mac iPad iPhone Watch Vision AirPods TV & Home Entertainment Accessories Support 0 + Mac MacBook Neo MacBook Air MacBook Pro iMac Mac mini New Mac Studio New Compare Help Me Choose Displays Accessories Shop Mac Golden Gate Explore the lineup. All products Laptops Desk

Mac - Apple /contact

Mac - Apple /pricing

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=mac.com

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 26 Sep 2026

Is this your site?

Claim mac.com to edit what AI agents see, make your actions executable, and show your score:

Claim this site → WordPress, Cloudflare & Shopify →

Show your score: <script src="https://api.actuent.ai/badge.js" data-domain="mac.com" async></script> or the image https://api.actuent.ai/badge.svg?domain=mac.com&style=card

Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.