msc.com

MSC Cruises

MSC offers global container shipping solutions tailored to specific customer needs, covering air, land, and sea. The company highlights its extensive fleet and port coverage for efficient logistics. Key sectors include agriculture, fruit transport using reefer technology, and pharmaceuticals with GDP compliant practices. The page also includes a tribute to Captain Pasquale Formisano, a pioneer in the company's history.

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for msc.com

Made from what Actuent already knows. Edit it, then publish it at https://msc.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "msc.com",
  "name": "MSC Cruises",
  "language": "en",
  "pages": {
    "/": {
      "title": "MSC Solutions",
      "content": "MSC offers global container shipping solutions tailored to specific customer needs, covering air, land, and sea. The company highlights its extensive fleet and port coverage for efficient logistics. Key sectors include agriculture, fruit transport using reefer technology, and pharmaceuticals with GDP compliant practices. The page also includes a tribute to Captain Pasquale Formisano, a pioneer in the company's history."
    }
  },
  "actions": [
    {
      "id": "get_shipping_quote",
      "name": "Get Shipping Quote",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "quote",
        "shipping",
        "cost"
      ],
      "description": "Request a tailored shipping quote based on cargo type and destination."
    },
    {
      "id": "track_shipment",
      "name": "Track Shipment",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "track",
        "status",
        "location"
      ],
      "description": "Track the status of your container or cargo in real-time."
    },
    {
      "id": "contact_support",
      "name": "Contact Support",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "help",
        "support"
      ],
      "description": "Reach out to MSC customer service for assistance with logistics or inquiries."
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to MSC Cruises",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "MSC Cruises",
  "url": "https://msc.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Get Shipping Quote

Request a tailored shipping quote based on cargo type and destination.

quoteshippingcost

Track Shipment

Track the status of your container or cargo in real-time.

trackstatuslocation

Contact Support

Reach out to MSC customer service for assistance with logistics or inquiries.

contacthelpsupport

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=msc.com

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 26 Sep 2026

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Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.