msc.org

Canada & US

The MSC is an international nonprofit on a mission to end overfishing and ensure seafood supplies are safeguarded for this and future generations.

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for msc.org

Made from what Actuent already knows. Edit it, then publish it at https://msc.org/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "msc.org",
  "name": "Canada & US",
  "language": "en",
  "pages": {
    "/": {
      "title": "MSC in the USA and Canada | Marine Stewardship Council",
      "content": "The MSC is an international nonprofit on a mission to end overfishing and ensure seafood supplies are safeguarded for this and future generations."
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search Canada & US"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "get_support",
      "name": "Get help",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "help",
        "support",
        "faq",
        "customer service"
      ],
      "description": "Help centre, FAQs and support"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Canada & US",
  "url": "https://msc.org",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search the site

Search Canada & US

searchfindlook up

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

Get help

Help centre, FAQs and support

helpsupportfaqcustomer service

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=msc.org

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 26 Sep 2026

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Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.