Mumsnet (mumsnet.com) — AI agent profile

45

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
○ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +55 points:

+10 · 3 or more actions
Most businesses have at least three: contact, book or order, and view prices.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for mumsnet.com

Made from what Actuent already knows. Edit it, then publish it at https://mumsnet.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "mumsnet.com",
  "name": "Mumsnet",
  "language": "en",
  "pages": {
    "/": {
      "title": "Mumsnet",
      "content": "Mumsnet makes parents' lives easier by pooling knowledge, advice and support on everything from conception to childbirth, from babies to teenagers."
    },
    "/i/faqs": {
      "title": "Frequently Asked Questions Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/i/contact": {
      "title": "Contact Us Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/swearsby/best-flower-delivery": {
      "title": "Best Flower Delivery Services UK 2026 Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/swearsby/best-cleaning-products": {
      "title": "Best Cleaning Products for a Sparkling Home 2026 Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/swearsby/best-baby-weaning-products": {
      "title": "Best weaning books 2026 according to real parents Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/swearsby/best-gifts-next-day-delivery": {
      "title": "Best gifts with next-day delivery for Christmas 2023 Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/reviews/fisher-price-kick-n-play-bouncer": {
      "title": "Mumsnet Best: Fisher Price Kick & 039;n Play Musical Bouncer review Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    },
    "/reviews/fisher-price-infant-to-toddler-rocker": {
      "title": "Fisher-Price Infant to Toddler Rocker Review Mumsnet",
      "content": "Skip to main content Skip to main navigation Skip to search Sign up { document.querySelector(' js-header-search input').focus() }); $store.global.mobileSearchOpen = true }, initSearch() { this.searchShow = this.isDesktop() ? true : false; }, isDesktop() { width = (window.innerWidth 0) ? window.inner"
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up"
      ],
      "description": "Search Mumsnet"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Mumsnet",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Mumsnet",
  "url": "https://mumsnet.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Search the site

Search Mumsnet

searchfindlook up

Mumsnet /

Mumsnet makes parents' lives easier by pooling knowledge, advice and support on everything from conception to childbirth, from babies to teenagers.

Frequently Asked Questions Mumsnet /i/faqs