Actuent
newbalance.com

New Balance

The New Balance homepage showcases quick links to key categories such as 9060, NYC Marathon gear, Launch Calendar, 530, Hiking & Trail, and Sale. A featured product, the AC Runner, is highlighted with images and links for men’s and women’s versions. Below the hero section, a Trending Now section lists Men, Women, and Kids categories, each linking to product listings. Product cards for items like Ellipse, 950, Trackside Fleece Hoodie, and 9060 display images, names, prices, and quick‑view options. The page offers a visual overview of current collections, seasonal sales, and upcoming launches, encouraging visitors to explore and shop directly from the homepage.

40
Not agent-ready yet
Agent-readiness score out of 100
  • ✓ Clear description of the site
  • ○ Several pages described
  • ✓ Actions agents can take
  • ✓ 3 or more actions
  • ○ Publishes its own LAWP (/.well-known/lawp.json)
  • ○ Actions agents can execute
  • ○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:
+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.
+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.
+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for newbalance.com
Made from what Actuent already knows. Edit it, then publish it at https://newbalance.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.
{
  "lawp_version": "0.3",
  "domain": "newbalance.com",
  "name": "New Balance",
  "language": "en",
  "pages": {
    "/": {
      "title": "New Balance - Home",
      "content": "The New Balance homepage showcases quick links to key categories such as 9060, NYC Marathon gear, Launch Calendar, 530, Hiking & Trail, and Sale. A featured product, the AC Runner, is highlighted with images and links for men’s and women’s versions. Below the hero section, a Trending Now section lists Men, Women, and Kids categories, each linking to product listings. Product cards for items like Ellipse, 950, Trackside Fleece Hoodie, and 9060 display images, names, prices, and quick‑view options. The page offers a visual overview of current collections, seasonal sales, and upcoming launches, encouraging visitors to explore and shop directly from the homepage."
    }
  },
  "actions": [
    {
      "id": "search_product",
      "name": "Search Product",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find product",
        "lookup",
        "product search",
        "search items"
      ],
      "description": "Search for products by name, model number, or keyword."
    },
    {
      "id": "view_product",
      "name": "View Product Details",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "view product",
        "product details",
        "open product page",
        "product info",
        "product view"
      ],
      "description": "Open the detailed product page for a selected item."
    },
    {
      "id": "add_to_cart",
      "name": "Add to Cart",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "add to cart",
        "buy",
        "purchase",
        "add item",
        "shopping cart"
      ],
      "description": "Add a selected product to the shopping cart."
    },
    {
      "id": "view_sale",
      "name": "View Sale Items",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sale",
        "discounts",
        "clearance",
        "sale items",
        "promotions"
      ],
      "description": "Navigate to the current sale section to browse discounted products."
    },
    {
      "id": "view_launch_calendar",
      "name": "View Launch Calendar",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "launch calendar",
        "new releases",
        "upcoming products",
        "product launches",
        "release schedule"
      ],
      "description": "Access the launch calendar to see upcoming product releases."
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to New Balance",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}
Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "New Balance",
  "url": "https://newbalance.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search Product
Search for products by name, model number, or keyword.
searchfind productlookupproduct searchsearch items
View Product Details
Open the detailed product page for a selected item.
view productproduct detailsopen product pageproduct infoproduct view
Add to Cart
Add a selected product to the shopping cart.
add to cartbuypurchaseadd itemshopping cart
View Sale Items
Navigate to the current sale section to browse discounted products.
salediscountsclearancesale itemspromotions
View Launch Calendar
Access the launch calendar to see upcoming product releases.
launch calendarnew releasesupcoming productsproduct launchesrelease schedule

For AI agents

Get this site as structured JSON:
GET https://api.actuent.ai/api/search?q=newbalance.com
Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp
Last updated 16 Sep 2026

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