New Balance
The New Balance homepage showcases quick links to key categories such as 9060, NYC Marathon gear, Launch Calendar, 530, Hiking & Trail, and Sale. A featured product, the AC Runner, is highlighted with images and links for men’s and women’s versions. Below the hero section, a Trending Now section lists Men, Women, and Kids categories, each linking to product listings. Product cards for items like Ellipse, 950, Trackside Fleece Hoodie, and 9060 display images, names, prices, and quick‑view options. The page offers a visual overview of current collections, seasonal sales, and upcoming launches, encouraging visitors to explore and shop directly from the homepage.
- ✓ Clear description of the site
- ○ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ○ Business details (address, hours, phone)
How to improve this score
List your key pages (services, prices, about, contact) in the
pages of your starter lawp.json, or link them from your homepage and sitemap.Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for newbalance.com
https://newbalance.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "newbalance.com",
"name": "New Balance",
"language": "en",
"pages": {
"/": {
"title": "New Balance - Home",
"content": "The New Balance homepage showcases quick links to key categories such as 9060, NYC Marathon gear, Launch Calendar, 530, Hiking & Trail, and Sale. A featured product, the AC Runner, is highlighted with images and links for men’s and women’s versions. Below the hero section, a Trending Now section lists Men, Women, and Kids categories, each linking to product listings. Product cards for items like Ellipse, 950, Trackside Fleece Hoodie, and 9060 display images, names, prices, and quick‑view options. The page offers a visual overview of current collections, seasonal sales, and upcoming launches, encouraging visitors to explore and shop directly from the homepage."
}
},
"actions": [
{
"id": "search_product",
"name": "Search Product",
"input": {
"type": "text",
"required": true
},
"intent": [
"search",
"find product",
"lookup",
"product search",
"search items"
],
"description": "Search for products by name, model number, or keyword."
},
{
"id": "view_product",
"name": "View Product Details",
"input": {
"type": "text",
"required": true
},
"intent": [
"view product",
"product details",
"open product page",
"product info",
"product view"
],
"description": "Open the detailed product page for a selected item."
},
{
"id": "add_to_cart",
"name": "Add to Cart",
"input": {
"type": "text",
"required": true
},
"intent": [
"add to cart",
"buy",
"purchase",
"add item",
"shopping cart"
],
"description": "Add a selected product to the shopping cart."
},
{
"id": "view_sale",
"name": "View Sale Items",
"input": {
"type": "text",
"required": false
},
"intent": [
"sale",
"discounts",
"clearance",
"sale items",
"promotions"
],
"description": "Navigate to the current sale section to browse discounted products."
},
{
"id": "view_launch_calendar",
"name": "View Launch Calendar",
"input": {
"type": "text",
"required": false
},
"intent": [
"launch calendar",
"new releases",
"upcoming products",
"product launches",
"release schedule"
],
"description": "Access the launch calendar to see upcoming product releases."
},
{
"id": "contact",
"name": "Contact",
"description": "Send a message to New Balance",
"intent": [
"contact",
"message",
"email",
"get in touch"
],
"input": {
"type": "object",
"required": true,
"fields": [
{
"name": "name",
"type": "string",
"required": true
},
{
"name": "email",
"type": "email",
"required": true
},
{
"name": "message",
"type": "string",
"required": true
}
]
}
}
]
}Starter schema.org snippet
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "New Balance",
"url": "https://newbalance.com",
"telephone": "+00 0000 0000",
"priceRange": "€€",
"address": {
"@type": "PostalAddress",
"streetAddress": "Street 1",
"postalCode": "0000",
"addressLocality": "City",
"addressCountry": "DK"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>What AI agents can do here
For AI agents
GET https://api.actuent.ai/api/search?q=newbalance.com
https://agents.actuent.ai/api/mcpIs this your site?
<script src="https://api.actuent.ai/badge.js" data-domain="newbalance.com" async></script> or the image https://api.actuent.ai/badge.svg?domain=newbalance.com&style=cardActuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.
