Official Site of the National Hockey League (nhl.com) — AI agent profile

55

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +45 points:

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for nhl.com

Made from what Actuent already knows. Edit it, then publish it at https://nhl.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "nhl.com",
  "name": "Official Site of the National Hockey League",
  "language": "en",
  "pages": {
    "/": {
      "title": "Official Site of the National Hockey League | NHL.com",
      "content": "The official National Hockey League website including news, rosters, stats, schedules, teams, and video."
    },
    "/events": {
      "title": "NHL EVENTS NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    },
    "/tickets": {
      "title": "Official Site of the National Hockey League NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    },
    "/info/contact-us": {
      "title": "NHL Contact & Support Center NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    },
    "/fans/nhl-shop-nyc": {
      "title": "NHL Shop NYC NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    },
    "/wild/tickets/no-fees": {
      "title": "No Fees Tickets Minnesota Wild Minnesota Wild",
      "content": "Skip to Main Content Home Opener Tickets Tickets Central Single Game Tickets Season Memberships Flex Plans Theme Nights & Ticket Packs Business Group Tickets Hospitality Youth Hockey Single Game Suites College Rush Mobile Ticketing Guide 3D Seat Map News All News Press Releases Transactions Down on "
    },
    "/info/terms-of-service": {
      "title": "Official Site of the National Hockey League NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    },
    "/jets/tickets/flex-plans": {
      "title": "Tickets Winnipeg Jets Winnipeg Jets",
      "content": "Skip to Main Content Tickets All Tickets Single Game Tickets Specialty Tickets Ticket Offers Group Tickets Memberships Flex Plans Member Central Heritage Classic Premium Single Game Suites Single Game Experiences New Memberships PlayNow Lounge Suite Licenses News All News & Features Ground Control P"
    },
    "/info/26-nhl-hc-refund-policy": {
      "title": "Official Site of the National Hockey League NHL.com",
      "content": "Skip to Main Content SCORES STATS ⌄ Core Stats EDGE Advanced Stats STANDINGS Navigation Menu SCHEDULE NEWS ⌄ NEWS ⌄ News Home Fantasy Draft Central Olympics NHL Events VIDEO PLAYERS FANS ⌄ FANS ⌄ GameZone Connect with Us NHL UNITES TEAMS SHOP ⌄ SHOP ⌄ NHL Shop Auctions Jerseys Men Women Kids Watches"
    }
  },
  "actions": [
    {
      "id": "book",
      "name": "Book",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "book",
        "booking",
        "reserve",
        "appointment",
        "schedule"
      ],
      "description": "Book an appointment, table or reservation"
    },
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "careers",
      "name": "View jobs",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "careers",
        "jobs",
        "hiring",
        "work with us"
      ],
      "description": "See open positions"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Official Site of the National Hockey League",
  "url": "https://nhl.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Book

Book an appointment, table or reservation

bookbookingreserveappointmentschedule

Shop products

Browse and buy products

shopbuyproductsstorecatalog

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

View jobs

See open positions

careersjobshiringwork with us

Official Site of the National Hockey League | NHL.com /

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

NHL EVENTS NHL.com /events