Nike

Nike offers athletic footwear, apparel, and accessories for men, women, and kids. It is a leading brand in sports and fitness gear.

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for nike.com

Made from what Actuent already knows. Edit it, then publish it at https://nike.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.5",
  "domain": "nike.com",
  "name": "Nike",
  "language": "en",
  "pages": {
    "/": {
      "title": "Nike. Just Do It. Nike IE",
      "content": "Nike offers athletic footwear, apparel, and accessories for men, women, and kids. It is a leading brand in sports and fitness gear."
    }
  },
  "actions": [
    {
      "id": "search",
      "name": "Search the site",
      "input": {
        "type": "text",
        "required": true
      },
      "intent": [
        "search",
        "find",
        "look up",
        "nike products",
        "sports gear",
        "athletic shoes"
      ],
      "description": "Search Nike.com"
    },
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog",
        "buy nike shoes",
        "nike clothing",
        "sports equipment"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "sign_up",
      "name": "Sign up",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign up",
        "register",
        "join",
        "create account",
        "get started",
        "create nike account",
        "nike membership",
        "sign up nike"
      ],
      "description": "Create an account"
    },
    {
      "id": "sign_in",
      "name": "Sign in",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "sign in",
        "log in",
        "login",
        "account",
        "nike login",
        "sign in nike",
        "access nike account"
      ],
      "description": "Log in to an account"
    },
    {
      "id": "view_cart",
      "name": "View cart",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "cart",
        "basket",
        "checkout",
        "order",
        "nike shopping cart",
        "view nike cart",
        "nike checkout"
      ],
      "description": "See the shopping cart and check out"
    },
    {
      "id": "track_order",
      "name": "Track order",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "track order",
        "order status",
        "delivery",
        "shipping",
        "track nike order",
        "nike order status",
        "nike delivery"
      ],
      "description": "Check the status of an order"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Nike",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Nike",
  "url": "https://nike.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Search the site

Search Nike.com

searchfindlook upnike productssports gearathletic shoes

Shop products

Browse and buy products

shopbuyproductsstorecatalogbuy nike shoes

Sign up

Create an account

sign upregisterjoincreate accountget startedcreate nike account

Sign in

sign inlog inloginaccountnike loginsign in nike

View cart

See the shopping cart and check out

cartbasketcheckoutordernike shopping cartview nike cart

Track order

Check the status of an order

track orderorder statusdeliveryshippingtrack nike ordernike order status

Search this site

Your site in 5 AI assistants

Assistant	Reads it to answer people	Learns from it
ChatGPT	✓ yes	✓ yes
Claude	✓ yes	✓ yes
Perplexity	✓ yes	—
Google Gemini	via Google Search	✓ yes
Mistral Le Chat	✓ yes	—

What they find (through Actuent, in ChatGPT and Claude): Nike — “Nike offers athletic footwear, apparel, and accessories for men, women, and kids. It is a leading brand in sports and fitness gear.”, 6 actions they can take.

AI bot access

✓ robots.txt lets AI crawlers and assistants in.

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=nike.com

Download lawp.json Ready to publish at https://nike.com/.well-known/lawp.json, made from what Actuent knows.

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 15 Oct 2026

Is this your site?

Claim nike.com to edit what AI agents see, make your actions executable, and show your score:

Download your lawp.json → Claim and edit this site → WordPress, Cloudflare & Shopify → Changes feed (RSS) →

Show your score: <script src="https://api.actuent.ai/badge.js" data-domain="nike.com" async></script> or the image https://api.actuent.ai/badge.svg?domain=nike.com&style=card

Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.