The Open

Get the latest news and videos from The Open Championship, golf's original major. The 155th Open will take place at St Andrews from 11-18 July 2027.

Not agent-ready yet

Agent-readiness score out of 100

✓ Clear description of the site
○ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

How to improve this score

Up to +60 points:

+15 · Several pages described
List your key pages (services, prices, about, contact) in the pages of your starter lawp.json, or link them from your homepage and sitemap.

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for theopen.com

Made from what Actuent already knows. Edit it, then publish it at https://theopen.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "theopen.com",
  "name": "The Open",
  "language": "en",
  "pages": {
    "/": {
      "title": "The Open | Golf's Original Championship",
      "content": "Get the latest news and videos from The Open Championship, golf's original major. The 155th Open will take place at St Andrews from 11-18 July 2027."
    }
  },
  "actions": [
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "contact",
      "name": "Contact",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "contact",
        "get in touch",
        "email",
        "message",
        "support"
      ],
      "description": "Get in touch with the site owner"
    },
    {
      "id": "view_cart",
      "name": "View cart",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "cart",
        "basket",
        "checkout",
        "order"
      ],
      "description": "See the shopping cart and check out"
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Open",
  "url": "https://theopen.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

What AI agents can do here

Shop products

Browse and buy products

shopbuyproductsstorecatalog

Contact

Get in touch with the site owner

contactget in touchemailmessagesupport

View cart

See the shopping cart and check out

cartbasketcheckoutorder

Compared with similar sites

#6 of 6 online shops on Actuent

Meltwater meltwater.com70/100 La Oferta Irresistible. Ofertas con envío gratis y rápido. loi.com.uy60/100 AEJuice aejuice.com60/100 Eyewa eyewa.com60/100 Zip zipmoney.com.au55/100

What they have that The Open doesn't: business details (address, hours, phone) (5 of 5), several pages described (4 of 5).

For AI agents

Get this site as structured JSON:

GET https://api.actuent.ai/api/search?q=theopen.com

Or connect Actuent to ChatGPT or Claude: https://agents.actuent.ai/api/mcp

Last updated 27 Sep 2026

Is this your site?

Claim theopen.com to edit what AI agents see, make your actions executable, and show your score:

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Actuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.