Customer Loyalty Platform for Consumer Brands
TrueLoyal is customer loyalty software for CPG, retail, DTC and B2B brands unifying rewards, referrals, receipt scanning, UGC, consumer data and brand communities
70
Partly agent-ready
Agent-readiness score out of 100
- ✓ Clear description of the site
- ✓ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ✓ Business details (address, hours, phone)
How to improve this score
Up to +30 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at
Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.+15 · Actions agents can execute
Give an action an
Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.Starter lawp.json for trueloyal.com
Made from what Actuent already knows. Edit it, then publish it at
https://trueloyal.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "trueloyal.com",
"name": "Customer Loyalty Platform for Consumer Brands",
"language": "en",
"pages": {
"/": {
"title": "Customer Loyalty Platform for Consumer Brands | TrueLoyal",
"content": "TrueLoyal is customer loyalty software for CPG, retail, DTC and B2B brands unifying rewards, referrals, receipt scanning, UGC, consumer data and brand communities"
},
"/beauty": {
"title": "Beauty & Health",
"content": "Beauty and cosmetics loyalty programs. Unifies Sephora, DTC, and retail data. AI replenishment and UGC built in"
},
"/grocery": {
"title": "Grocery",
"content": "Grocery and food retail loyalty. Receipt scanning, basket size, frequency, perishable engagement"
},
"/fan-club": {
"title": "Fan Club™ — Brand Community Engine",
"content": "Missions, campaigns, surveys, discussion forums, content consumption, surprise & delight, persona-based rewards. Drives UGC, advocacy, brand affinity, and DCOM conversion"
},
"/products": {
"title": "Rewards — Loyalty Engine",
"content": "Points, tiers, gamification, referrals, receipt scanning. Drives repeat purchases, AOV, and member retention through transactional reward mechanics"
},
"/automotive": {
"title": "Automotive Aftermarket",
"content": "Parts and service loyalty for pros and DIYers. Rewards repeat purchase without discounting"
},
"/malls-retail": {
"title": "Shopping & Retail / Malls",
"content": "Mall and multi-tenant retail loyalty. 600+ tenants, 7,000+ offers, omnichannel shopper data"
},
"/pet-supplies": {
"title": "Pet Supplies",
"content": "Pet and animal nutrition loyalty. AI replenishment, omnichannel rewards, pet-owner UGC"
},
"/ai-review-summaries": {
"title": "AI Review Summaries (AIRS)",
"content": "Surfaces plain-language summaries of customers' real review text on every product page. Not generative AI — actual reviewer words made readable"
},
"/campaigns/competitors": {
"title": "TrueLoyal vs Competitor Loyalty Platforms",
"content": "TrueLoyal vs Competitor Loyalty Platforms"
},
"/ai-powered-churn-prediction": {
"title": "AI-Powered Churn Prediction",
"content": "Scores every loyalty member weekly across 4 risk tiers using industry-trained AI. Native CRM and ESP integration. Lets brands intervene before members churn"
}
},
"actions": [
{
"id": "book",
"url": "https://assets.calendly.com/assets/external/widget.css",
"name": "Book",
"input": {
"type": "text",
"required": false
},
"intent": [
"book",
"booking",
"reserve",
"appointment",
"schedule",
"table"
],
"description": "Book online with Customer Loyalty Platform for Consumer Brands (via Calendly)"
},
{
"id": "shop",
"name": "Shop products",
"input": {
"type": "text",
"required": false
},
"intent": [
"shop",
"buy",
"products",
"store",
"catalog"
],
"description": "Browse and buy products"
},
{
"id": "view_pricing",
"name": "View pricing",
"input": {
"type": "text",
"required": false
},
"intent": [
"pricing",
"prices",
"plans",
"cost",
"how much"
],
"description": "See plans and prices"
},
{
"id": "sign_in",
"name": "Sign in",
"input": {
"type": "text",
"required": false
},
"intent": [
"sign in",
"log in",
"login",
"account"
],
"description": "Log in to an account"
},
{
"id": "get_support",
"name": "Get help",
"input": {
"type": "text",
"required": false
},
"intent": [
"help",
"support",
"faq",
"customer service"
],
"description": "Help centre, FAQs and support"
},
{
"id": "contact",
"name": "Contact",
"description": "Send a message to Customer Loyalty Platform for Consumer Brands",
"intent": [
"contact",
"message",
"email",
"get in touch"
],
"input": {
"type": "object",
"required": true,
"fields": [
{
"name": "name",
"type": "string",
"required": true
},
{
"name": "email",
"type": "email",
"required": true
},
{
"name": "message",
"type": "string",
"required": true
}
]
}
}
]
}What AI agents can do here
Book Direct link →
Book online with Customer Loyalty Platform for Consumer Brands (via Calendly)
bookbookingreserveappointmentscheduletableShop products
Browse and buy products
shopbuyproductsstorecatalogView pricing
See plans and prices
pricingpricesplanscosthow muchSign in
Log in to an account
sign inlog inloginaccountGet help
Help centre, FAQs and support
helpsupportfaqcustomer serviceBusiness details
122 E. Houston Street, Suite 105, 78205, San Antonio, US
Pages
Customer Loyalty Platform for Consumer Brands | TrueLoyal /
TrueLoyal is customer loyalty software for CPG, retail, DTC and B2B brands unifying rewards, referrals, receipt scanning, UGC, consumer data and brand communities
Beauty & Health /beauty
Beauty and cosmetics loyalty programs. Unifies Sephora, DTC, and retail data. AI replenishment and UGC built in
Grocery /grocery
Grocery and food retail loyalty. Receipt scanning, basket size, frequency, perishable engagement
Fan Club™ — Brand Community Engine /fan-club
Missions, campaigns, surveys, discussion forums, content consumption, surprise & delight, persona-based rewards. Drives UGC, advocacy, brand affinity, and DCOM conversion
Rewards — Loyalty Engine /products
Points, tiers, gamification, referrals, receipt scanning. Drives repeat purchases, AOV, and member retention through transactional reward mechanics
Automotive Aftermarket /automotive
Parts and service loyalty for pros and DIYers. Rewards repeat purchase without discounting
Shopping & Retail / Malls /malls-retail
Mall and multi-tenant retail loyalty. 600+ tenants, 7,000+ offers, omnichannel shopper data
Pet Supplies /pet-supplies
Pet and animal nutrition loyalty. AI replenishment, omnichannel rewards, pet-owner UGC
AI Review Summaries (AIRS) /ai-review-summaries
Surfaces plain-language summaries of customers' real review text on every product page. Not generative AI — actual reviewer words made readable
TrueLoyal vs Competitor Loyalty Platforms /campaigns/competitors
TrueLoyal vs Competitor Loyalty Platforms
AI-Powered Churn Prediction /ai-powered-churn-prediction
Scores every loyalty member weekly across 4 risk tiers using industry-trained AI. Native CRM and ESP integration. Lets brands intervene before members churn
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#1 of 6 software & apps on Actuent
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