Ulta Beauty (ulta.com) — AI agent profile

55

Partly agent-ready

Agent-readiness score out of 100

✓ Clear description of the site
✓ Several pages described
✓ Actions agents can take
✓ 3 or more actions
○ Publishes its own LAWP (/.well-known/lawp.json)
○ Actions agents can execute
○ Business details (address, hours, phone)

Up to +45 points:

+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at /.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.

+15 · Actions agents can execute
Give an action an endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.

+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.

Starter lawp.json for ulta.com

Made from what Actuent already knows. Edit it, then publish it at https://ulta.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.

{
  "lawp_version": "0.3",
  "domain": "ulta.com",
  "name": "Ulta Beauty",
  "language": "en",
  "pages": {
    "/": {
      "title": "Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products",
      "content": "Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available."
    },
    "/company/about-us": {
      "title": "About Us Company Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    },
    "/company/sms-help": {
      "title": "SMS Text Terms & Conditions Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    },
    "/shop/gifts/by-price": {
      "title": "By Price - Gifts - 1269 Products Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    },
    "/company/store-wifi-terms": {
      "title": "Store Wi-Fi Terms of Service Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    },
    "/shop/new-beauty-products": {
      "title": "New Beauty Products Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    },
    "/company/associate-ambassador-program": {
      "title": "Ulta Beauties Associate Ambassador Program Ulta Beauty",
      "content": "SKIP TO MAIN SKIP TO FOOTER Beauty in 2 hours or less—order online, pick up in store. Join / Sign in Track an Order Community Ulta Beauty Rewards® Find a Store Gift Cards Need Help? Go to Ulta Beauty homepage Shop Makeup & Nails All Makeup & Nails Face Foundation BB & CC Creams Tinted Moisturizer Co"
    }
  },
  "actions": [
    {
      "id": "shop",
      "name": "Shop products",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "shop",
        "buy",
        "products",
        "store",
        "catalog"
      ],
      "description": "Browse and buy products"
    },
    {
      "id": "track_order",
      "name": "Track order",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "track order",
        "order status",
        "delivery",
        "shipping"
      ],
      "description": "Check the status of an order"
    },
    {
      "id": "find_store",
      "name": "Find a store",
      "input": {
        "type": "text",
        "required": false
      },
      "intent": [
        "store locator",
        "find a store",
        "locations",
        "near me"
      ],
      "description": "Find a physical store or location"
    },
    {
      "id": "contact",
      "name": "Contact",
      "description": "Send a message to Ulta Beauty",
      "intent": [
        "contact",
        "message",
        "email",
        "get in touch"
      ],
      "input": {
        "type": "object",
        "required": true,
        "fields": [
          {
            "name": "name",
            "type": "string",
            "required": true
          },
          {
            "name": "email",
            "type": "email",
            "required": true
          },
          {
            "name": "message",
            "type": "string",
            "required": true
          }
        ]
      }
    }
  ]
}

Starter schema.org snippet

Replace the example values, then paste into your homepage's <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Ulta Beauty",
  "url": "https://ulta.com",
  "telephone": "+00 0000 0000",
  "priceRange": "€€",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 1",
    "postalCode": "0000",
    "addressLocality": "City",
    "addressCountry": "DK"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}
</script>

Shop products

Browse and buy products

shopbuyproductsstorecatalog

Track order

Check the status of an order

track orderorder statusdeliveryshipping

Find a store

Find a physical store or location

store locatorfind a storelocationsnear me

Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products /

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

About Us Company Ulta Beauty /company/about-us