umbraco.com
Umbraco CMS
Umbraco is the leading open-source ASP.NET Core CMS | More than 700,000 websites worldwide are powered by our flexible and editor-friendly CMS
55
Partly agent-ready
Agent-readiness score out of 100
- ✓ Clear description of the site
- ✓ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ○ Business details (address, hours, phone)
How to improve this score
Up to +45 points:
+15 · Publishes its own LAWP (/.well-known/lawp.json)
Publish your starter lawp.json at
Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.+15 · Actions agents can execute
Give an action an
Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.+15 · Business details (address, hours, phone)
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for umbraco.com
Made from what Actuent already knows. Edit it, then publish it at
https://umbraco.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "umbraco.com",
"name": "Umbraco CMS",
"language": "en",
"pages": {
"/": {
"title": "Umbraco CMS - the flexible open-source .NET CMS",
"content": "Umbraco is the leading open-source ASP.NET Core CMS | More than 700,000 websites worldwide are powered by our flexible and editor-friendly CMS"
},
"/products/ai/": {
"title": "Umbraco AI",
"content": "Vendor-agnostic AI integration with AI agents and Model Context Protocol (MCP) support for an agent-ready CMS."
},
"/products/umbraco-cms/": {
"title": "Umbraco CMS",
"content": "The open-source .NET content management system."
},
"/products/umbraco-cloud/": {
"title": "Umbraco Cloud",
"content": "Fully managed hosting, deployment, and project management on Microsoft Azure."
},
"/products/add-ons/engage/": {
"title": "Umbraco Engage",
"content": "Personalization, A/B testing, and marketing analytics."
},
"/products/umbraco-compose/": {
"title": "Umbraco Compose",
"content": "Composable data orchestration and content federation."
},
"/products/add-ons/automate/": {
"title": "Umbraco Automate",
"content": "Automation and integration to connect Umbraco with external systems."
},
"/products/add-ons/commerce/": {
"title": "Umbraco Commerce",
"content": "E-commerce with product catalog, cart, checkout, and payments."
},
"/products/add-ons/workflow/": {
"title": "Umbraco Workflow",
"content": "Editorial approval flows, scheduling, and content review."
},
"/products/umbraco-heartcore/": {
"title": "Umbraco Heartcore",
"content": "Headless, SaaS content management with a managed delivery API."
},
"/products/umbraco-for-enterprise/": {
"title": "Umbraco for Enterprise",
"content": "Enterprise-grade CMS with the security, scalability, and support large organizations need."
}
},
"actions": [
{
"id": "book",
"url": "https://calendly.com/d/2wd-q6x-vg2",
"name": "Book",
"input": {
"type": "text",
"required": false
},
"intent": [
"book",
"booking",
"reserve",
"appointment",
"schedule",
"table"
],
"description": "Book online with Umbraco CMS (via Calendly)"
},
{
"id": "search",
"name": "Search the site",
"input": {
"type": "text",
"required": true
},
"intent": [
"search",
"find",
"look up"
],
"description": "Search Umbraco CMS"
},
{
"id": "shop",
"name": "Shop products",
"input": {
"type": "text",
"required": false
},
"intent": [
"shop",
"buy",
"products",
"store",
"catalog"
],
"description": "Browse and buy products"
},
{
"id": "view_pricing",
"name": "View pricing",
"input": {
"type": "text",
"required": false
},
"intent": [
"pricing",
"prices",
"plans",
"cost",
"how much"
],
"description": "See plans and prices"
},
{
"id": "contact",
"name": "Contact",
"input": {
"type": "text",
"required": false
},
"intent": [
"contact",
"get in touch",
"email",
"message",
"support"
],
"description": "Get in touch with the site owner"
},
{
"id": "sign_in",
"name": "Sign in",
"input": {
"type": "text",
"required": false
},
"intent": [
"sign in",
"log in",
"login",
"account"
],
"description": "Log in to an account"
}
]
}Starter schema.org snippet
Replace the example values, then paste into your homepage's <head>.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Umbraco CMS",
"url": "https://umbraco.com",
"telephone": "+00 0000 0000",
"priceRange": "€€",
"address": {
"@type": "PostalAddress",
"streetAddress": "Street 1",
"postalCode": "0000",
"addressLocality": "City",
"addressCountry": "DK"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>What AI agents can do here
Book Direct link →
Book online with Umbraco CMS (via Calendly)
bookbookingreserveappointmentscheduletableSearch the site
Search Umbraco CMS
searchfindlook upShop products
Browse and buy products
shopbuyproductsstorecatalogView pricing
See plans and prices
pricingpricesplanscosthow muchContact
Get in touch with the site owner
contactget in touchemailmessagesupportSign in
Log in to an account
sign inlog inloginaccountPages
Umbraco CMS - the flexible open-source .NET CMS /
Umbraco is the leading open-source ASP.NET Core CMS | More than 700,000 websites worldwide are powered by our flexible and editor-friendly CMS
Umbraco AI /products/ai/
Vendor-agnostic AI integration with AI agents and Model Context Protocol (MCP) support for an agent-ready CMS.
Umbraco CMS /products/umbraco-cms/
The open-source .NET content management system.
Umbraco Cloud /products/umbraco-cloud/
Fully managed hosting, deployment, and project management on Microsoft Azure.
Umbraco Engage /products/add-ons/engage/
Personalization, A/B testing, and marketing analytics.
Umbraco Compose /products/umbraco-compose/
Composable data orchestration and content federation.
Umbraco Automate /products/add-ons/automate/
Automation and integration to connect Umbraco with external systems.
Umbraco Commerce /products/add-ons/commerce/
E-commerce with product catalog, cart, checkout, and payments.
Umbraco Workflow /products/add-ons/workflow/
Editorial approval flows, scheduling, and content review.
Umbraco Heartcore /products/umbraco-heartcore/
Headless, SaaS content management with a managed delivery API.
Umbraco for Enterprise /products/umbraco-for-enterprise/
Enterprise-grade CMS with the security, scalability, and support large organizations need.
For AI agents
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