Zillow
Zillow is a comprehensive real‑estate platform that lets users browse homes for sale, rent, and foreclosure listings, view recent sales and market trends, and estimate home values with its Zestimate tool. The site also offers mortgage calculators, pre‑qualification services, and a marketplace for real‑estate professionals. Users can search for rental properties, manage listings, and access tools for renters and landlords. Zillow’s resources include buying guides, agent directories, and tools for estimating affordability and mortgage payments, making it a one‑stop destination for buyers, sellers, renters, and real‑estate professionals.
- ✓ Clear description of the site
- ○ Several pages described
- ✓ Actions agents can take
- ✓ 3 or more actions
- ○ Publishes its own LAWP (/.well-known/lawp.json)
- ○ Actions agents can execute
- ○ Business details (address, hours, phone)
How to improve this score
List your key pages (services, prices, about, contact) in the
pages of your starter lawp.json, or link them from your homepage and sitemap.Publish your starter lawp.json at
/.well-known/lawp.json. WordPress: install the Actuent plugin. Cloudflare: use the one-click Worker.Give an action an
endpoint on your domain so agents can do it for the user, not just link to it. See LAWP Actions.Add schema.org business data to your homepage (the starter snippet). Google uses it too.
Starter lawp.json for zillow.com
https://zillow.com/.well-known/lawp.json. Check it with the LAWP Checker, or edit it in the LAWP Generator.{
"lawp_version": "0.3",
"domain": "zillow.com",
"name": "Zillow",
"language": "en",
"pages": {
"/": {
"title": "Zillow: Real Estate, Apartments, Mortgages & Home Values",
"content": "Zillow is a comprehensive real‑estate platform that lets users browse homes for sale, rent, and foreclosure listings, view recent sales and market trends, and estimate home values with its Zestimate tool. The site also offers mortgage calculators, pre‑qualification services, and a marketplace for real‑estate professionals. Users can search for rental properties, manage listings, and access tools for renters and landlords. Zillow’s resources include buying guides, agent directories, and tools for estimating affordability and mortgage payments, making it a one‑stop destination for buyers, sellers, renters, and real‑estate professionals."
}
},
"actions": [
{
"id": "search-homes",
"name": "Search Homes",
"input": {
"type": "text",
"required": false
},
"intent": [
"search",
"real_estate"
],
"description": "Find homes for sale or rent based on location, price, and other filters"
},
{
"id": "mortgage-rate",
"name": "Get Mortgage Rate",
"input": {
"type": "text",
"required": false
},
"intent": [
"mortgage",
"finance"
],
"description": "Retrieve current mortgage rates and calculate estimated payments"
},
{
"id": "find-agent",
"name": "Find Agent",
"input": {
"type": "text",
"required": false
},
"intent": [
"agent",
"real_estate"
],
"description": "Locate real‑estate agents in a specific area"
},
{
"id": "list-property",
"name": "List Property for Rent",
"input": {
"type": "text",
"required": false
},
"intent": [
"listing",
"rentals"
],
"description": "Create and manage a rental listing on Zillow"
},
{
"id": "contact",
"name": "Contact",
"description": "Send a message to Zillow",
"intent": [
"contact",
"message",
"email",
"get in touch"
],
"input": {
"type": "object",
"required": true,
"fields": [
{
"name": "name",
"type": "string",
"required": true
},
{
"name": "email",
"type": "email",
"required": true
},
{
"name": "message",
"type": "string",
"required": true
}
]
}
}
]
}Starter schema.org snippet
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Zillow",
"url": "https://zillow.com",
"telephone": "+00 0000 0000",
"priceRange": "€€",
"address": {
"@type": "PostalAddress",
"streetAddress": "Street 1",
"postalCode": "0000",
"addressLocality": "City",
"addressCountry": "DK"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>What AI agents can do here
For AI agents
GET https://api.actuent.ai/api/search?q=zillow.com
https://agents.actuent.ai/api/mcpIs this your site?
<script src="https://api.actuent.ai/badge.js" data-domain="zillow.com" async></script> or the image https://api.actuent.ai/badge.svg?domain=zillow.com&style=cardActuent is a search engine for AI agents, made by localilabs. Data is generated automatically from public web content and may be incomplete.
